WINCHESTER – Lisa Williams’ downtown expansion project is officially underway with the opening of Main Street Clothing Company’s second location last week.

A ribbon cutting opening was also part of the weekend celebration, with Williams pictured alongside North Dundas Councillor John Thompson (left), Mayor Eric Duncan and Deputy-Mayor Gerry Boyce. Courtesy photo

Thurs., Oct. 5 marked the launch of the business’ next step at 513 Main St., in the onetime home of Annable’s Jewellery and Gifts.

Main Street Clothing Company Ladies Fashions and Accessories, as it is known, complements the inaugural site, now under the title of Main Street Clothing Company Family Apparel and More.

The downtown shop was brimming with customers on opening day as eager shoppers wanted to see the inside of the transformed site.

“It’s amazing what the space looks like now,” longtime Annable’s employee Libby Pelkey said.

The layout of products remains similar, yet the front counter is now at the back of the store, while the picture windows feature a wealth of current clothing options.

Three change rooms have been added, while the interior of the store has been updated with new lights and a brighter choice of paint colour.

Williams acknowledged that she is “thrilled” with the way the transformation has gone.

While the new store is ladies-only clothing, the shop just east on Main Street is where the men’s line has been expanded and the amount of children’s clothing available has been increased, including the ever-popular Gongshow apparel.

A partnership with The Safety House in Ottawa will also allow Main Street Clothing to carry Carhartt work clothing and boots, as well as embroidery services. The North Dundas Minor Hockey Association will also benefit financially from a portion of sales of association-labelled attire.