Main Street Clothing Company co-owner Lisa Williams is prepping for the opening of her business’ second location a stone’s throw away from her current shop next month. Press Photo – Uhrig

WINCHESTER – The village gained and lost with the recent closure of Annable’s Jewellery and Gifts.

What’s gone is a longtime anchor in Winchester’s business community, but what’s gained is an expansion of an already thriving clothing boutique.

Main Street Clothing Company co-owner Lisa Williams is branching out to meet the needs of all consumers in the region.

“This is an expansion, not a move,” she told the Winchester Press last week.

What it means is the shop’s current location will be reworked to become Main Street Clothing Company Family Apparel, while 513 Main St. is being overhauled to become Main Street Clothing Company Ladies Fashions and Accessories.

Ideally, Williams is hoping to have the second space opened by the first weekend in October.

“What the two locations means most is we’ll be able to offer everything people have been asking about, and looking for,” she said.

Work is already well underway to shed a small part of the former jewellery store’s image as interior updates started as soon as the building’s ownership changed, while exterior improvements began in earnest earlier this week.

“It was important that we freshen things up and make them our own,” she said. “But, there are things to keep, like one of Annable’s old counters and other unique details… It’s a good building that just needed a freshening up.”

In the business’ current space, which opened for the first time three years ago next month, a men’s line will be expanded and there will be an increase in the amount of children’s clothing available.

“In the space now, the men’s section has not grown… It’s actually shrunk some in three years,” Williams said.

She’s targetting quality clothing that everyone will want, but is also launching a selection of specialty items. Through a partnership with The Safety House in Ottawa, Williams’ store will carry Carhartt work clothing and boots and will offer embroidery services. (Already an agreement has been struck with the North Dundas Minor Hockey Association for a variety of apparel.)

“I think this will mean something to local folks,” she said.     

In the second space, it will be an increase of countless lines of clothing already proving to be sought after.

“It’s a separate location with a different atmosphere, and that’s something I had to think about when expanding,” Williams said. “Between both stores there will be a place for everyone to shop.”