WINCHESTER – With the clearing of the air behind them, members of the Winchester Hawks hockey team added some key reinforcements to their team in an effort to reinvigorate the brand and enhance the game day experience for fans.

The CCHL2 club had a tough go last year both in the stands and on the ice. While the talent pool for this year’s edition of the team looks much deeper, the organization wanted to ensure that their connection to the community was equally as strong.

Team president and general manager Keith Ashton, along with assistant GM and director of scouting Dom Menard chaired the meeting and opened the floor to questions, suggestions and volunteers.

Key supporter Owen Shortt suggested that building a strong executive would have a trickle down effect in the organization and help alleviate some of the burden of game day operations and details from only a select few.

While many ideas were suggested, including themed games, volunteer co-ordination, the return of the 50/50 draw and improving the social media and broadcast presence, the key accomplishment was getting several enthusiastic community members committed to working with the team.

Joining Ashton, Menard and treasurer John Adams on the board of directors are Owen Shortt as director of fundraising, Jordan Hodge as director of communications, Lisa Berry will be the webmaster and secretary, Barb Menard is the head volunteer co-ordinator and Al Van Bridger was named director at large.

A follow-up meeting has been scheduled for later this month to discuss implementation of new ideas and strategies.